HOW DO I CLEAN MY BEARD?
You should’t wash your beard too often. You can use a beard soap and conditioner if willing, though only water is just fine. Using conditioners might irritate the skin underneath the beard, which can lead into beardruff. Also keep in mind that using soap and washing too often will strip your beard from the natural oils which protect it and keep the beard healthy. We recommend using a milder and natural soap for this.

HOW DO I USE OIL/BALM?
1. Take a small amount into the palm of your hand.
2. Rub your hands together (if using balm, until the balm melts).
3. Apply into your beard/moustache, make sure it gets down to your skin!
(4. Optional, use a brush to evenly distribute the oil and comb beard into shape.)

HOW OFTEN SHOULD I USE BEARD OIL / BALM?
We’d recommend using daily. In the harsh environment of the North, your beard needs protection from the elements. Winters are cold and dry, the summers are hot and windy. Sipping cheap whiskey could keep the cold away and make you forget the burning sun, but it’s not going to protect your beard.

WHAT IS THE DIFFERENCE BETWEEN OIL/BALM?
Both have the same purpose, to nourish your beard. Difference is, that balm ingredients include butters and waxes. These are used to make the consistency more thick and to provide more hold. In short, with balm you can shape the beard more easily, the oil is mainly for conditioning. Even though the balm is thicker, it is not as heavy as beard oils. So if you suffer from oily skin, we have heard that beard balm is then probably the way to go!

OTHER SAY MY BEARD LOOKS LIKE CRAP, ANY SOLUTION TO THIS?
There is. And it is a secret. But we will tell you anyways. Why to focus on what other people are saying and not focusing on the feeling you have? Even a small patch of beard on the shin can make you feel great. A great mane that outshines the one Santa has can also feel awesome. It is not about the length, or the style. Do things in your life that make you happy and confident. Wear the kind of beard/moustache you want and feel great doing it.

I HAVE AN ITCHY BEARD, CAN YOU HELP ME?
When trekking through the first two weeks of beard growing, you’re going to face this problem. Fear not, it will go away once your beard gets longer and remember to keep your skin conditioned by using some beard care products! If you’re already bearded, fear not, our products will help you with that itch also. Healthy skin = healthy and non-itchy beard.

NOT SATISFIED? IMPOSSIBLE WE SAY!
If you are somehow unsatisfied to our product (probably under some weird ancient Finnish shaman curse), contact us and we lets work things out!

I’M A WOMAN, WILL THIS HELP ME GROW A BEARD?
Probably not. You are welcome to try though! And our products make great presents if you don’t succeed.

I HAVE A GREAT SUGGESTION! HOW DO I TELL YOU?
Nice! We love suggestions! Please do tell us at ahmabeard[at]gmail.com, or in our Facebook / Instagram! The link icons are down there.

WHY DO YOU WRITE “WE” EVEN IF YOU’RE RUNNING THIS BUSINESS ALONE?
Because we like majestic plurals.